Category: (Book)
34 new, starting at $25.00
19 used, starting at $18.60
This is not another SEO book written for marketing professionals.
Between these covers you’ll find practical advice and examples
for people who build websites aiming to reach their target
audience. Each chapter will introduce you to best practices and
fresh perspectives on how to accomplish these simple, yet
indispensable goals:
Essential techniques for FindabilityReviewed by T. Suliman, 2010-01-27
Mr. Walter really understands IA, UX, and Findability. The book is well-written and not overly theoretical. There are practical, easy-to-follow examples with the underlying rationale. From the first time I started reading it, I got stuff I could use at work. Highly recommended!
Finally! An extrememly useful reference book for today's web
designer and developerReviewed by Taylor Mickle, 2009-11-22
I first downloaded the 5 bonus chapters ([...]) and was hooked on Aarron Walter's clear writing, code, links and organization of his chapters. Since I picked it up, I haven't put it down. It has clarified previously mystifying concepts such as mod_rewrite, 301 redirects, 404 pages, and microformats -- and I'm only on page 80. For anyone interested in improving their current site or creating a new one from scratch, you MUST get this book. If you want people to find your site (finability), use web standards the correct way, and get SEO under your belt, I highly recommend this book. Taylor / [...]
Excellent book full of practical, usable adviceReviewed by Nora Brown, 2009-09-23
Building Findable Websites: Web Standards, SEO, and Beyond by Aaron
Walter is the best web development book I've read in a long time.
It is densely packed with actionable advice for improving the
"findability" of your site, and in so doing, improve the usability,
readability, speed, and manageability of your site. Findability is
a broader concept than simply SEO. It is helping people find your
site, helping people navigate your site and retrieve the
information/action they want from it, and encouraging people to
return to your site.
Walter covers a wide range of areas you can work on to improve the
findability of your site, from the importance of quality content
with strategically placed keywords, using semantic markup with
clear hierarchies, server-side strategies such as friendly urls,
rss and email subscriptions, etc.
I heartily recommend this book to not just web designers and
developers, but also website owners and managers and web content
writers.
Complete ResourceReviewed by Chuck Hancock, 2009-08-10
This book has it all, from the simplest principles and basic
practices to more complicated techniques. The author thoroughly
explores what it takes to attract web visitors, and keep them
coming back. He includes plenty of concrete examples of what to do,
links to resources on the web, and so forth. This book should
benefit any website owner, from the small business or individual,
to the largest organization. A couple nice extras: More chapters,
to supplement the book, and freely available on the book's
companion website; and code for some of the examples in the book,
also on the website.
If you own a web site, or you're planning one, get this book. It's
essential reading!
This is a valuable guide for anyone developing websites.Reviewed by John Buckner, 2009-07-30
This book describes in great detail a list of potential pitfalls and best practices for creating content that is not only easier for users to find, but to the search engines as well. Numerous HTML, CSS, Javascript, .htaccess, and PHP examples are given and thoroughly explained. I found this book to be easy to read and yet very informative, especially when it pointed out design choices I had been making that were in fact hurting search engine rankings.
