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Add the Internet to Your Marketing Arsenal-Guerrilla Style!
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.
Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!
This complete Guerrilla Marketing online guide includes:
Not worth your time or moneyReviewed by Molly Woods, 2010-03-07
I bought this book for my on-line marketing course (graduate level)
and I found this book to be a complete disappointment. The book is
not targeted at people who have a basic knowledge of marketing in
general. Even if you have no knowledge in this field, purchase a
different book. The information in this book is so basic,
repetitive, and dumbed down that it is difficult to take
seriously.
It is apparent from the very beginning that as a reader you are
being marketed to. This becomes annoying and I lost my trust in the
authors because of this. Not to mention I didn't think the examples
of excellent on-line marketing tactics were very good at all. For
everyone who wants expert examples that are amazing, this is not
the book for you.
The book is also poorly edited. The mistakes are all over the place
and I would love to recommend a copyeditor to the authors. It is
hard to take a book seriously when there are typos and out right
errors throughout the book.
The repetitive language is highly redundant. You will read the same
thing over and over and wonder if you've some how lost your place
in the book. It is clear that the authors do not have high
expectations for their audience; they repeat basic ideas
continuously and use overly simplified language. The simplicity of
the language doesn't allow the authors to clearly explain what
crucial internet/computer components are, what they do, and why
they are important for marketing.
The information in the book is already dated. I would recommend
finding a book that has more up to date information, the authors of
this book are mourning the addition of pop up blockers.
Great resourceReviewed by Scott Roberson, 2010-01-27
Having been involved in recent years with developing our firms
numerous sites([...]) I found this to be a valuable text with easy
to the point "directions" as it were to make sites more visible on
the web. I highly recommend this for anyone involved in developing
or marketing a web site.
Scotty Roberson
Thumbs up.Reviewed by Scarlet Singer, 2009-12-03
This is a great guide for beginners to learn how to use the internet to market and this is key for a business to remain vital. I provide these services and social media marketing on my website [...]. This book lets you learn how to do it for yourself!
great advice, very straightforwardReviewed by Matthew R. Nielsen, 2009-10-20
Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough set
out to continue with Levinson's best-selling guerrilla marketing
series and apply these principles to the internet. They begin by
briefly explaining the basic principles for those who have not read
any of the guerrilla marketing books before, and then quickly delve
into its numerous applications for marketers trying to get the most
out of their limited resources through the internet.
After the brief introduction, the authors move quickly into the
content of the book and cover many different topics in the chapters
as listed:
Chapter 1: The internet: the most powerful Guerrilla marketing tool
ever created
Chapter 2: The 12 biggest internet marketing mistakes - and how to
avoid them
Chapter 3: Guerrilla websites: high impact at a low cost
Chapter 4: Direct response marketing: turning visitors into
customers
Chapter 5: Guerrilla communications: email, podcasts, and
feeds
Chapter 6: Guerrilla traffic: driving visitors to your
website
Chapter 7: Guerrilla automation: online systems for effortless
follow-up
Chapter 8: Guerrilla multimedia: using audio and video for maximum
impact
Chapter 9: Guerrilla internet weapons
Chapter 10: The Web 2.0 Guerrilla
Chapter 11: Guerrilla internet marketing in action: four innovative
campaigns
Chapter 12: Guerrilla momentum and people power
The organization of this book is very intuitive in the way that it
takes the reader from the very beginning of the internet process
through tips to succeed after you up and running as a website. He
starts out explaining how you should do the basics such as choosing
your site design and type, choosing a domain name and hosting
company, as well as navigation guidelines and design tips. He goes
on to describe the easiest ways to sell online (through direct
response communication) and how to tailor your site to meet the
needs of the customers in this area. Another section of the book
deals with technology that could be added to your site as well as
emails to set your website apart from the rest of the internet.
These things range from audio and video, to podcasts and RSS feeds.
Another section that I felt was very important stressed the fact
that you can't do everything yourself as an entrepreneur and
sometimes you need help. He goes over the times when it is the most
beneficial for a guerrilla to outsource the work or find a
freelancer. Towards the end of the book he lists over 170 weapons
that a guerrilla could use to help promote their website on the
internet, and this list contains many good ideas that most people
simply wouldn't think of on their own.
There is very little that he has taken from others as far as theory
goes. Throughout this book Levinson looks to build off of his
already successful guerrilla marketing framework. He takes the
reader through a step by step process in each of the above topics
and helps them understand not only WHAT to do to be a successful
guerrilla marketer, but he helps them understand WHY they should be
doing this. This reasoning is frequently backed up by statistics
and studies about consumers' tendencies as users of the internet,
which helps out with the validity of his theories and suggestions
for the best course of action. He also uses examples frequently to
explain how the concepts he introduces could actually be used in
the real business.
Pro's
Easy to read and comprehend
Uses examples of the theories in practice
Gives sound advice that makes sense and backs it up with
evidence
Con's
Can be repetitive at times
Basic, may need additional information to put some things into
practice
Overall, I think this book was a very good read for both people
interested in starting out with an internet venture, as well as
those who are already established but are looking for ways to
improve their website while keeping costs low. Levinson obviously
has tons of experience with this style of marketing and he makes it
simple and easy for people of any level of computer literacy to
understand the concepts he is talking about as well as the
application of these concepts. This book will save you time,
stress, and money when it comes to marketing on the internet, and I
recommend it to all you prospective marketers out there.
Disappointed...but it could help if you're just getting started...Reviewed by Joseph Ratliff, 2009-09-23
I guess this book could help you if you're brand new and just
exploring your options using the Internet to market your product or
service.
I was disappointed.
I bought the book because of the names on the cover, and felt let
down after reading it. General information at best...no depth on
any subject.
