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Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
Useful reference to get startedReviewed by Kevin Sivils - KCS Basketball Enterprises, 2009-12-12
This book is a very useful reference for any individual who needs
to learn how to promote their business or website and has little
funds to do so.
I was surprised by the number of opportunities to do just what the
title of the book claims. My copy is now well thumbed, dog eared
and written in.
My one complaint with the book is that I would like to have had
some step-by-step instructions included for some of the ideas
presented. This was in the case of some of the internet based
suggestions. While I have come a long ways in learning how to use a
computer and the internet, I am still not the most tech savvy
person in the world and would have liked to have had just a little
guidance in what to do.
Still, this is a very useful reference and a good starting point
for ideas.
Kevin Sivils
Clearing up the Confusion: Bruce Brown's Steps to SuccessReviewed by K. Kooyman, 2009-10-19
"How to use the Internet to Advertise, Promote, and Market your
Business or Web Site with Little or No Money" by Bruce Brown was a
pleasant surprise. Before reading this book I was a little worried
that Bruce would be just like every other entrepreneur who thinks
they know what they are talking about, but he is much more than.
Bruce sets out easy steps to follow when first using the Internet
for your business. Each chapter is broken down as follows:
* E-Commerce and Web Sites
* Starting Your Business
* The Importance of Internet Advertising
* Generating More Traffic to your Web Site
* Branding
* Automation of your Web Site
* E-Zines and Newsletters
* Using a Successful Auto-Responder
* Search Engine Optimization (SEO)
* Banner Advertising
* Business Directions
* B2B Web Communities and Portals
* Google, Yahoo!, Overture, and Froogle Advertising
* Affiliate Programs
* Promoting Your Business Offline
* Unlocking the Secrets of eBay
All of these chapters are important to follow when starting a
business or web site for your current business or starting a new
one. I followed this book while creating the web site for my family
business and it is still a work in progress, but it is definitely
coming together with the use of this book. Each chapter is broken
down into steps to encourage the success of your website. Learning
the ins and outs of how to use the Internet properly greatly
improves visibility to current customers and increases ability to
generate new customers. The in-depth explanations of banner ads,
online auctions, search engine optimization and affiliate programs
can and will take your business to the next level. Not only does it
explain the secrets of Internet advertising it discusses online
business concepts and how to apply them to your online
business.
Throughout this book Bruce talks about potential customers very
frequently. Being able to reach new customers is what will grow
your business. Going into an Internet business blindly is basically
setting you up for failure. Understanding all of the Internet lingo
and what to focus on will dramatically help you out. Even if you
currently have a Web site for your business, this book will help
you connect the missing link within your concept or how you place
your ads. Connecting this link can be the difference of a
tremendous amount of revenue from potential customers out there on
the Internet.
Simply having a Web site for your business is not enough these
days. It seems like every business has a Web site with the new push
towards Internet marketing. You have to be able to set yourself
apart from every other Web site out there. You have to remember
that your competitors also have Web sites and are taking customers
away from you. You can steal those customers away from your
competitors by having a well thought out marketing plan by using
this book. Placing your ads across the Internet is not going to be
the quick simple fix to increasing revenue. It is about placement
of these ads and how often they appear. Making sure to connect your
marketing strategy and your business objectives are very important
to the success of your business. Bruce Brown tells you where to
place your ads and what to put in them to attract customers. All
customers are different and need to be attracted to your company in
different ways. Having multiple techniques shown in Bruce's steps
will help you reach these customers.
On the negative side of things, this book did have a few down
sides. I did notice grammatical errors throughout the book. I was
able to understand what was being said, but it was still very
annoying for a published book with great reviews to have
grammatical errors. Also, I felt like there was a lot of repitition
on several things, which was a bit unnecessary. In addition, when
discussing the use of keywords they simply suggest that you "guess
at the words or word combinations for which your potential
customers are searching when they look or services using a search
engine on the Internet." I did not like this at all because there
is a tool on Google called Wonder-wheel which helps you find the
most popular words searched for your business type. Lastly, the
book mentioned e-zines earlier in the book before actually
discussing what they were until chapter 7. This was a bit confusing
since I didn't have a full understanding of what an "e-zine" was
until later in the book.
In conclusion, I felt that this book could unquestionably turn your
business into a thriving moneymaker. At times it is very
repetitive, but if you think about it Bruce may just be trying to
drive home his main points by repeating them throughout the book.
Simply being able to see the potential within your business is not
enough. You need to take action into making it a reality. I believe
that this book is the difference between seeing possibilities and
making them come to fruition.
Very good overview, but not enough meat.Reviewed by C. J. Cuoco, 2009-04-28
The book provided an excellent overview of e-commerce in general, but it didn't give enough "hands-on, how-to". I wanted to see more code. It also had far too much repetition. It seemed like every time a subject was mentioned, the author was compelled to explain why that subject was important. I'll refer to it for the checklists and the many recommended free web sites, which are the books greatest benefit.
Excellent, but becoming slightly datedReviewed by Michael L. Miller, 2009-03-14
I found this a most useful collection of various components to
internet marketing. I like that the author generally gives a number
of (often free) resources that are useable. There is great breadth
and some depth on these topics. I recommend this as one of several
books on this topic for someone starting out. It is my hope that
this will be updated. I'll buy it!
Mike Miller, PhD
[...]
Lots of good stuff in this book but it can be had elsewhere as wellReviewed by EZPowell / Gavin Powell, 2009-03-09
But well worth 5-stars. I read it from cover to cover, even though most of the material I have already absorbed from other sources - this one didn't bore me even when going over old ground.
